Social Media Content Creation
200k+ Followers across social media @ryanleshock
Over 60 Million Views generated across personal accounts and creation of viral TikTok Trend, “What Song Are You Listening To?”
Assisted in over 7 Billion Views generated across branded accounts
Branded Social
Video work created for major household-name brands and posted to official accounts
LUNCHABLES
“Hot Ones”
A high-production 3-part series inspired by “Hot Ones” to promote a new Spicy sku
Sole-Creator; Writer, Director, Editor, Producer
“This & Yap”
A low-fi social-native video following identification of a high performance trend
Sole-Creator
“Grad Pics”
A twist on the grad pics trend incorporating product for the target demographic
Sole-Creator
KRAFT MAC & CHEESE
“every trio has: “
A low-fi social-native video following identification of a high performance trend
Sole-Creator
“double it and give it to the next person”
A high-production video following identification of a high performance trend
Writer, Director, On-site Producer, Editor
“Fork Threek Twok Onek”
My first video with this brand that amassed over 40M views, half organic
Sole-Creator
POOLS Movie
Contracted content creation and social media management for an independent feature-length movie filmed here in Chicago, directed by Sam Hayes.
Personal Social Media Collabs
These are videos where I partnered with a brand solely based on my personal NIL
I own all the roles of production; producing, on-camera talent, directing, filming, editing, and social media strategy
Wovenbyrd
Original concept for brand collab targeting college grads for an existing brand campaign
Likes: 110k
Michael the Author
Original and organic video promoting the musician’s live show and brand
Likes: 1.1M
Jeremy Allen White Look-a-like
Original and organic interview of the Chicago Jeremy Allen White Look-a-like Contest winner
Likes: 52k
“Late For Class”
Original Concept + Organic. Insight: the awkwardness of showing up to class late
Likes: 416k+
“Poems”
Original personally-written short poems, performed on camera.
Views: 10M+
Mugsy Jeans
Social-native content created for ShoutOut to promote the Mugsy + Potbelly.
CLAUSSEN CLAWS
A behind-the-scenes of my every day job working for Kraft Heinz where I don XXL nails
PLUNGE
Journey into the freezing cold waters of Lake Michigan on New Years Day with me
HAIRCUT
Do you think I can make a haircut sesh look interesting and fun and entertaining?
YouTube Video Production
Highly edited long-form YouTube videos
I own all the roles of production; producing, on-camera talent, filming, editing, and social media strategy
Don’t forget to check out some of my longer cinematic narrative short films that are also posted to my YouTube!
Surviving 24 Hours with the Chicago ICEMAN
We found and documented the story of a man who gets into Lake Michigan for mental wellness in this Yes Theory style video
Investigating Friday Morning Swim Club
A vlog-format video where I attend the last Friday Morning Swim Club in Chicago at 5am …chaos ensues
Ephemeral Tattoo
A branded vlog/challenge video format promoting the opening of a new tattoo shop in Chicago
DoorDash on a Bike
I tested if its possible to make money doing DoorDash on a bike in this vlog-format video
Hide and Seek
A high-production social video created entirely by myself where I invited 10 of my college friends to play hide and seek for a cash prize
Yacht Tour Surprise
A high-production story-telling vlog where I surprise my pre-med girlfriend at the time with a yacht tour of Chicago
what song are you listening to?
As a Junior in college, I wanted to find new music to listen to and decided that asking strangers on my campus quad would be the best way to make a banger playlist …Spotify Daylist didn’t exist yet :/
I recorded my interactions and edited 3-4 responses per video, posting them on my personal TikTok. My first video was instantly successful, organically accumulating millions of views, turning this idea into a 40+ part series
Likes: 753K
Likes: 870.5K
Likes: 391K